Based in Vancouver, Canada

hello there
I'm Giulia

Product Designer with AI-First Approach

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B2B SaaS · Operational Efficiency & User Experience 2024

Scaling Sales Without Hiring:
A Quote Form Redesign

A self-service form built to eliminate phone calls was generating more of them. I diagnosed a 63% abandonment rate, ran field research in North Carolina, and redesigned from the ground up, mobile-first, plain language, step-level validation.

+89% Completion rate
-70% Time per lead
Read case study →
Quote Form Redesign
B2B SaaS · Operational Efficiency & Internal Tools 2025

PX System: Transforming Lead Qualification Into Real Results

10+ minutes wasted on unqualified leads. Reduced to under a minute with an automated pre-qualification system that filters prospects before the quote flow.

-92% Qualification time
100% Leads validated pre-form
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PX System

From messy problems to
polished products.

10+ years in design, and I still care as much about the pixel
as I do about the problem.

Giulia Pignati

Still here?

Maybe stay a little longer

TO READ Incentivando foco no Home Office — Criando um app de gestão de tarefas
Giulia
Giuliapignati Published in UX Collective
TO READ Spotify — Case Study
Giulia
Giuliapignati Published in Aela School
TO READ Coursera — Case Study
Giulia
Giuliapignati Published in Aela School
TO WATCH Product Design Para Gringa
Giulia
Giuliapignati Published in Aela School
TO WATCH Master Interface Design — Giulia Pignati
Giulia
Giuliapignati Published in Aela School